# One LinkedIn “best practice” that’s actually a waste of time

Page: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/one-linkedin-best-practice-that-s-actually-a-waste-of-time
Text version: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/one-linkedin-best-practice-that-s-actually-a-waste-of-time.md
Podcast: [MarTech Podcast ™ // Marketing + Technology = Business Growth](https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995)
Published: 2026-05-29T12:00:00+00:00
Episode link: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/981d44cf-8b3b-4e98-aecf-27797a1c54bd.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/981d44cf-8b3b-4e98-aecf-27797a1c54bd.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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Duration seconds: 283

## Resource

Most executives waste time posting on LinkedIn at arbitrary frequencies instead of focusing on quality content. Adam Rich, CEO of Known For and founder of Thrillist, explains why consistency should align with your actual pace of insights rather than forced daily posting schedules. Rich advocates for publishing less frequently but with higher quality, emphasizing that professional networks require thoughtful, crafted messages rather than spontaneous posts that work on consumer platforms like Instagram. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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## Transcript

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