# If you could delete one category from the MarTech stack tomorrow, what would it be?

Page: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/if-you-could-delete-one-category-from-the-martech-stack-tomorrow-what-would-it-be
Text version: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/if-you-could-delete-one-category-from-the-martech-stack-tomorrow-what-would-it-be.md
Podcast: [MarTech Podcast ™ // Marketing + Technology = Business Growth](https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995)
Published: 2026-07-09T12:00:00+00:00
Episode link: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/ef6195ed-81da-41c0-b720-9771def19fd3.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/ef6195ed-81da-41c0-b720-9771def19fd3.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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Duration seconds: 226

## Resource

Websites face an uncertain future as AI reshapes how people discover content. Anda Gansca, Co-Founder and CEO of Knotch, explains how content intelligence connects digital properties to actual business outcomes. She breaks down why traffic matters less in the AI era, how trust outperforms personalization when building customer equity, and why LLM-driven personalization risks repeating the mistakes of early marketing automation. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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