# If SEO is actually dying, what should marketers stop doing today?

Page: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/if-seo-is-actually-dying-what-should-marketers-stop-doing-today
Text version: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/if-seo-is-actually-dying-what-should-marketers-stop-doing-today.md
Podcast: [MarTech Podcast ™ // Marketing + Technology = Business Growth](https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995)
Published: 2026-04-29T12:00:00+00:00
Episode link: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/bfd431cf-4200-4516-97e6-f4859bc5a360.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/bfd431cf-4200-4516-97e6-f4859bc5a360.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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JSON: https://stenobird.com/v1/public/podcasts/martech-podcast-marketing-technology-business-growth-1008995/episodes/if-seo-is-actually-dying-what-should-marketers-stop-doing-today
Duration seconds: 295

## Resource

SEO's declining effectiveness demands new customer acquisition strategies. Ruth Zive, Chief Marketing Officer at Voices, shares how voice-first technology is reshaping brand engagement for enterprise clients like Microsoft and BMW. She outlines tactical approaches for transitioning from search-dependent marketing to direct customer outreach and voice-powered brand experiences. The discussion covers practical frameworks for reducing AI-generated strategy bloat while accelerating go-to-market execution. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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## Transcript

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