# Biggest mistake made while scaling Thrillist

Page: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/biggest-mistake-made-while-scaling-thrillist
Text version: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/biggest-mistake-made-while-scaling-thrillist.md
Podcast: [MarTech Podcast ™ // Marketing + Technology = Business Growth](https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995)
Published: 2026-05-30T12:00:00+00:00
Episode link: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/77fb18dc-64a8-4d0c-a3de-a1ea5b4002bc.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/77fb18dc-64a8-4d0c-a3de-a1ea5b4002bc.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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JSON: https://stenobird.com/v1/public/podcasts/martech-podcast-marketing-technology-business-growth-1008995/episodes/biggest-mistake-made-while-scaling-thrillist
Duration seconds: 274

## Resource

Scaling executive presence on LinkedIn requires more than organic posting. Adam Rich, founder of Thrillist and CEO of Known For, shares how he built authentic authority while growing from 600 email subscribers to 300 million monthly users. He discusses strategic post promotion to first-party audiences, balancing organic reach with paid amplification, and why frequency caps matter more than promotional tags when building executive credibility. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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## Transcript

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