# Biggest lesson learned scaling Thrillist

Page: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/biggest-lesson-learned-scaling-thrillist
Text version: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/biggest-lesson-learned-scaling-thrillist.md
Podcast: [MarTech Podcast ™ // Marketing + Technology = Business Growth](https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995)
Published: 2026-05-27T12:00:00+00:00
Episode link: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/6751695b-bad0-4c85-98d3-931af58855ea.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/6751695b-bad0-4c85-98d3-931af58855ea.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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JSON: https://stenobird.com/v1/public/podcasts/martech-podcast-marketing-technology-business-growth-1008995/episodes/biggest-lesson-learned-scaling-thrillist
Duration seconds: 342

## Resource

Professional networks remain underutilized for B2B growth. Adam Rich, CEO of Known For and founder of Thrillist, shares strategies for turning executive expertise into consistent LinkedIn presence. Rich discusses using expert-in-the-loop AI systems to scale authentic content creation and explains when to boost LinkedIn posts versus relying on organic reach. He reveals how first-party audience targeting can increase impressions 6x and why frequency caps matter more than promotional tags for executive content strategy. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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## Transcript

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