# Big prediction for the future of the digital out-of-home industry

Page: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/big-prediction-for-the-future-of-the-digital-out-of-home-industry
Text version: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/big-prediction-for-the-future-of-the-digital-out-of-home-industry.md
Podcast: [MarTech Podcast ™ // Marketing + Technology = Business Growth](https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995)
Published: 2026-04-07T12:00:00+00:00
Episode link: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/7a995526-7f18-4c91-b8fb-b92f7d01a1d3.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/7a995526-7f18-4c91-b8fb-b92f7d01a1d3.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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Duration seconds: 274

## Resource

Digital out-of-home advertising is becoming programmatically targetable and measurable. Alex Weinberger, General Manager of DOOH at AdRoll, explains how programmatic buying has transformed traditional billboards into a full-funnel marketing channel. The conversation covers real-time bidding for screen selection across 97 venue types, attribution methods including foot traffic and brand lift studies, and retargeting capabilities that connect physical world exposure to digital follow-up campaigns. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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## Transcript

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