# Adobe SVP's take on Marketing Enterprise AI

Page: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/adobe-svp-s-take-on-marketing-enterprise-ai
Text version: https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995/adobe-svp-s-take-on-marketing-enterprise-ai.md
Podcast: [MarTech Podcast ™ // Marketing + Technology = Business Growth](https://stenobird.com/podcast/martech-podcast-marketing-technology-business-growth-1008995)
Published: 2026-06-08T12:00:00+00:00
Episode link: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/b6cc1512-beae-45c6-90e3-032539411b43.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
Audio file: https://pdst.fm/e/pdrl.fm/08a9f7/rss.art19.com/episodes/b6cc1512-beae-45c6-90e3-032539411b43.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0
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JSON: https://stenobird.com/v1/public/podcasts/martech-podcast-marketing-technology-business-growth-1008995/episodes/adobe-svp-s-take-on-marketing-enterprise-ai
Duration seconds: 2377

## Resource

Enterprise marketing teams struggle with AI implementation beyond basic automation. Patrick Brown, SVP of Global Marketing at Adobe, shares his perspective on scaling AI across complex B2B and B2C marketing operations. Brown discusses why AI excels at content summarization and synthesis but falls short on predictive forecasting, and outlines Adobe's three-pillar framework for integrating AI into experience delivery, measurement systems, and foundational marketing tools. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

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## Transcript

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