# What BookTok is doing for bookstores

Page: https://stenobird.com/podcast/marketplace-morning-report-479901/what-booktok-is-doing-for-bookstores
Text version: https://stenobird.com/podcast/marketplace-morning-report-479901/what-booktok-is-doing-for-bookstores.md
Podcast: [Marketplace Morning Report](https://stenobird.com/podcast/marketplace-morning-report-479901)
Published: 2026-08-31T11:40:00+00:00
Episode link: https://www.marketplace.org/episode/2026/08/31/what-booktok-is-doing-for-bookstores
Audio file: https://pscrb.fm/rss/p/mgln.ai/e/5/dts.podtrac.com/redirect.mp3/tracking.swap.fm/track/VnCzW2iO9G8z4eDWfXCd/play.publicradio.org/podcast/o/marketplace/morning_report/2026/08/31/mmr_20260831_MMR_Podcast_1_64.mp3?awCollectionId=mkp-MMR&awEpisodeId=01M1BT069JAK7D9X6W0J3KW40Y
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JSON: https://stenobird.com/v1/public/podcasts/marketplace-morning-report-479901/episodes/what-booktok-is-doing-for-bookstores
Duration seconds: 393

## Resource

More than 1,500 new independent bookstores have opened nationwide since 2020, according to the American Booksellers Association. And the pace is accelerating: the ABA recorded more than 600 new store openings in 2025 alone. Paradoxically, the big drivers of the boom are online retail and social media. We'll explain. Also on this morning's show: what Canadian tariffs mean for cars and housing, plus a preview of this week's G20 summit in Asheville, North Carolina. Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter . Marketplace Morning Report is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future. Stories featured in this episode: How BookTok is powering a brick-and-mortar bookstore boom

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## Transcript

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