# Is there too much money in college sports?

Page: https://stenobird.com/podcast/marketplace-all-in-one-432449/is-there-too-much-money-in-college-sports
Text version: https://stenobird.com/podcast/marketplace-all-in-one-432449/is-there-too-much-money-in-college-sports.md
Podcast: [Marketplace All-in-One](https://stenobird.com/podcast/marketplace-all-in-one-432449)
Published: 2026-09-03T10:00:00+00:00
Episode link: https://www.marketplace.org/episode/2026/09/03/is-there-too-much-money-in-college-sports
Audio file: https://pscrb.fm/rss/p/mgln.ai/e/5/dts.podtrac.com/redirect.mp3/tracking.swap.fm/track/VnCzW2iO9G8z4eDWfXCd/play.publicradio.org/podcast/o/marketplace/this-is-uncomfortable/2026/09/03/tiu_20260903_TIU_College_Sports_128.mp3?awCollectionId=mkp-AllNOne&awEpisodeId=01M0ZVCHJZMAM496FFM1PPWQSH
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Duration seconds: 1681

## Resource

College sports has become a multi-billion dollar industry, but until just a few years ago, the actual athletes never saw a penny. It wasn’t until 2021 that the NCAA decided that college athletes could make money off of their Name, Image and Likeness (NIL). Guest host Alice Wilder talks to Madeline Hill and Charlotte Wilder (no relation), hosts of The Sports Gossip Show , to understand how NIL is changing the game for student athletes, financially and emotionally. If you like this episode, share it with a friend! And let us know what you think by calling 347-RING-TIU or emailing uncomfortable@marketplace.org If you want to answer our “Uncomfortable Questions” see more info here . Follow us on Instagram and Tiktok ! Support This Is Uncomfortable with your donation today: https://bit.ly/mkp_tiu_pod

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## Transcript

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