# Performance Max er døende - men hvad gør Google nu?

Page: https://stenobird.com/podcast/marketingpod-dk-med-halfdan-timm-kristian-tinho-6905755/performance-max-er-d-ende-men-hvad-g-r-google-nu
Text version: https://stenobird.com/podcast/marketingpod-dk-med-halfdan-timm-kristian-tinho-6905755/performance-max-er-d-ende-men-hvad-g-r-google-nu.md
Podcast: [Marketingpod.dk med Halfdan Timm & Kristian Tinho](https://stenobird.com/podcast/marketingpod-dk-med-halfdan-timm-kristian-tinho-6905755)
Published: 2026-09-10T04:00:00+00:00
Episode link: https://share.transistor.fm/s/a64e3835
Audio file: https://media.transistor.fm/a64e3835/cfee578a.mp3
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JSON: https://stenobird.com/v1/public/podcasts/marketingpod-dk-med-halfdan-timm-kristian-tinho-6905755/episodes/performance-max-er-d-ende-men-hvad-g-r-google-nu
Duration seconds: 1124

## Resource

Google giver annoncørerne mere kontrol i Performance Max. Er det et tegn på, at PMax, som vi kender det, er ved at være færdig? Halfdan har Google Ads-specialist Emil Nordahl med i studiet til en snak om vejen fra total black box til kanalvalg, feed-only-hacks og den mulige afløser Demand Gen. De vender også, hvorfor Google Ads-specialisten fremover skal kunne mere end tal – og hvad du konkret skal gøre, hvis du er ved at blive træt af dine PMax-kampagner. Kapitler 00:00 Performance Max som black box 04:14 Feed-only og de gamle PMax-hacks 06:20 Google giver mere kontrol over placeringer 09:02 Er Demand Gen den nye PMax? 11:26 Fra datafolk til kreative Google Ads-specialister 14:00 Hvilke kompetencer kræver fremtidens Google Ads? 16:42 Skal du slukke for din PMax-kampagne?

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## Transcript

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