# Hvad har vi lært af 3.489 tracking audits?

Page: https://stenobird.com/podcast/marketingpod-dk-med-halfdan-timm-kristian-tinho-6905755/hvad-har-vi-l-rt-af-3-489-tracking-audits
Text version: https://stenobird.com/podcast/marketingpod-dk-med-halfdan-timm-kristian-tinho-6905755/hvad-har-vi-l-rt-af-3-489-tracking-audits.md
Podcast: [Marketingpod.dk med Halfdan Timm & Kristian Tinho](https://stenobird.com/podcast/marketingpod-dk-med-halfdan-timm-kristian-tinho-6905755)
Published: 2026-04-30T04:00:00+00:00
Episode link: https://share.transistor.fm/s/3075c306
Audio file: https://media.transistor.fm/3075c306/dc817b12.mp3
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JSON: https://stenobird.com/v1/public/podcasts/marketingpod-dk-med-halfdan-timm-kristian-tinho-6905755/episodes/hvad-har-vi-l-rt-af-3-489-tracking-audits
Duration seconds: 693

## Resource

Vi har analyseret 3.489 tracking-audits fra danske virksomheder, og resultatet er... overraskende. Eller måske ikke. I denne korte torsdagsepisode dykker vi ned i dataen fra vores eget tracking-værktøj. Vi kigger på, hvor mange der egentlig har styr på server-side tagging, conversions API og cookie consent. Spoiler: Det er færre, end du tror. Vi gennemgår de 5 vigtigste statistikker fra vores data og slutter af med de 4 ting, du absolut skal have styr på i dit tracking-setup i 2026, hvis du bruger penge på digital marketing. Kapitler 00:00 Hvorfor snakker vi om tracking igen? 00:45 3.489 audits: Sådan har vi samlet dataen 01:42 Statistik 1: Kun 34% har server-side tagging 03:12 Statistik 2: 60% bruger conversions API på Meta 03:50 Statistik 3: 61% har implementeret consent mode 05:12 Statistik 4: TikTok Pixel vs. LinkedIn Insights Tag 07:45 De 4 vigtigste ting i dit tracking-setup i 2026 08:37 Optimeret cookie consent og opt-in rates 09:54 Konsolidering af scripts for bedre performance 10:26 Offline conversions og post-conversion events

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## Transcript

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