# 122: Behind the Scenes: How I Grew My Email List With a Low-Lift Collaborative Event

Page: https://stenobird.com/podcast/marketing-without-socials-strategies-beyond-the-algorithm-for-christian-women-entrepreneurs-6747152/122-behind-the-scenes-how-i-grew-my-email-list-with-a-low-lift-collaborative-event
Text version: https://stenobird.com/podcast/marketing-without-socials-strategies-beyond-the-algorithm-for-christian-women-entrepreneurs-6747152/122-behind-the-scenes-how-i-grew-my-email-list-with-a-low-lift-collaborative-event.md
Podcast: [Marketing Without Socials | Strategies Beyond The Algorithm For Christian Women Entrepreneurs](https://stenobird.com/podcast/marketing-without-socials-strategies-beyond-the-algorithm-for-christian-women-entrepreneurs-6747152)
Published: 2026-05-27T08:00:00+00:00
Episode link: https://jantouchberry.com/podcast
Audio file: https://episodes.captivate.fm/episode/60f4bbf0-80e8-4666-9f02-02ebf4791f83.mp3
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Duration seconds: 1700

## Resource

You've heard of summits. You've heard of bundles. But what if there's a simpler, lower-lift way to collaborate that still delivers real email list growth — without the two-day video marathon or the elaborate launch plan? That's exactly what the Workflow Exchange was. And in this episode — recorded live at the Grow Without Social online event hosted by Gabe Cox — I'm pulling back the curtain on how it worked, what surprised me, and how you can model something similar in your own business. In this episode you'll learn: What the Workflow Exchange actually is and why it's different from a traditional summit or bundle How I organized it, automated it, and kept my own involvement to 10–15 hours total The opt-in strategy I used so every contributor gained email subscribers (not just the ones attendees selected) Why I was so intentional about who I invited — and how that directly impacted the results How to start small if 10 collaborators feels like too much (hint: three business besties is a completely valid starting point) What I'd do the same — and what I'd simplify — if I ran it again Episode Timestamps: [00:00] Introduction from Gabe Cox — what the Workflow Exchange is and why this conversation matters [02:15] My social media journey — from waiting for my Facebook invite to getting completely off the algorithm treadmill [06:00] The Workflow Exchange explained — the idea behind it, the format, and why I built it this way [10:45] Results: ~200 new email subscribers per contributor, roughly 10–15 hours of total work [14:30] The opt-in strategy that made the email growth work — and why I chose it over the traditional "select who you want" model [17:00] What I'd keep the same vs. what I'd simplify next time (spoiler: my Google Drive folder system got a little out of hand) [20:…

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