# 118: Marketing by Obedience: What Happens When You Let God Lead Your Strategy

Page: https://stenobird.com/podcast/marketing-without-socials-strategies-beyond-the-algorithm-for-christian-women-entrepreneurs-6747152/118-marketing-by-obedience-what-happens-when-you-let-god-lead-your-strategy
Text version: https://stenobird.com/podcast/marketing-without-socials-strategies-beyond-the-algorithm-for-christian-women-entrepreneurs-6747152/118-marketing-by-obedience-what-happens-when-you-let-god-lead-your-strategy.md
Podcast: [Marketing Without Socials | Strategies Beyond The Algorithm For Christian Women Entrepreneurs](https://stenobird.com/podcast/marketing-without-socials-strategies-beyond-the-algorithm-for-christian-women-entrepreneurs-6747152)
Published: 2026-04-29T08:00:00+00:00
Episode link: https://jantouchberry.com/podcast
Audio file: https://episodes.captivate.fm/episode/150c88a5-facb-4c72-92f4-f2754293b6e7.mp3
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Duration seconds: 2138

## Resource

You've checked off the logo. You've picked your colors. You've maybe even got a website. But your business still feels scattered — and you're not sure why people aren't finding you. Here's the thing: your brand is not your logo. It's how you make people feel. And if you don't have a clear workflow for putting that brand out into the world consistently — without burning yourself out or living on social media — you're leaving growth on the table. This week I'm sharing a replay of a conversation I had with my friend Tracy Hoth on her podcast, The Organized Coach . Y'all, I listened back to this one and immediately asked Tracy if I could share it with you here — it was that good. We talked brand foundations, podcast workflows, email strategy, and what it actually looks like to build a business without social media when you also have a full-time job (hi, fellow church staff friends 👋). What You'll Learn What a brand actually is — and why your colors and logo are just a fraction of it The brand voice question that changes everything (especially if you're an Enneagram 8 who's been told to dial it back) How to structure a podcast-first content workflow that produces show notes, blog posts, and email content from a single recording session Why podcast SEO and website SEO are completely different — and which one is driving real Google traffic The quarterly inventory habit that keeps your business (and your website) from growing mold in the corners What to do if you're just starting out and can't afford a full website yet Episode Highlights [00:00] Why Jan asked to replay this episode on her own show — and what made it so rich [02:45] The real definition of brand: it's not your logo, it's how you make people feel [06:30] "Don't build your brand on the sand" — why infrastructure m…

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