# 109: How to Choose a Domain Name for Your Business: .com vs .co, Domain Name Tips, SEO Impact & What to Do If Your Name Is Taken

Page: https://stenobird.com/podcast/marketing-without-socials-strategies-beyond-the-algorithm-for-christian-women-entrepreneurs-6747152/109-how-to-choose-a-domain-name-for-your-business-com-vs-co-domain-name-tips-seo-impact-what-to-do-if-your-name-is-taken
Text version: https://stenobird.com/podcast/marketing-without-socials-strategies-beyond-the-algorithm-for-christian-women-entrepreneurs-6747152/109-how-to-choose-a-domain-name-for-your-business-com-vs-co-domain-name-tips-seo-impact-what-to-do-if-your-name-is-taken.md
Podcast: [Marketing Without Socials | Strategies Beyond The Algorithm For Christian Women Entrepreneurs](https://stenobird.com/podcast/marketing-without-socials-strategies-beyond-the-algorithm-for-christian-women-entrepreneurs-6747152)
Published: 2026-02-25T08:00:00+00:00
Episode link: https://jantouchberry.com/podcast
Audio file: https://episodes.captivate.fm/episode/97824c3f-325c-4c66-9ba4-4e0de0bd1125.mp3
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Duration seconds: 1330

## Resource

Wondering how to choose a domain name for your business? This episode gives you a clear framework so you can decide quickly and move forward. Jan walks through what makes a domain strong, whether .com still matters, what to do if your name is taken, and how to protect your brand long term. Jan Touchberry is a brand and visibility strategist who helps entrepreneurs build clear foundations, scalable systems, and authority-driven businesses. DIRECT ANSWERS TO QUESTIONS: How do you choose a domain name for your business? Choose a domain that is simple, easy to spell, easy to say out loud, aligned with your brand, and preferably available in .com. Avoid hyphens and complicated spellings. If your first choice is taken, add a short natural word or consider a clean .co alternative. Is .com better than .co? .com is still the most recognized and trusted domain extension worldwide If it’s available and fits your brand, it’s typically the strongest choice. .co can work well, but some users will default to typing .com out of habit. What if the domain name I want is taken? Before choosing something confusing: Add your middle initial Add a short word like “with” or “hello” Consider the .co version Clarity is more important than creativity Does a domain name affect SEO? Your domain alone will not make or break your SEO. However, a clear, trustworthy domain improves click-through rates and brand recognition — which supports long-term visibility. WHO IS THIS EPISODE FOR? Female entrepreneurs launching a business Service-based founders building authority Coaches, consultants, and speakers Business owners rebranding WHAT YOU'LL LEARN: Why clear domains outperform clever ones Why you should secure your personal name as a domain How short redirect domains improve conversions How to stop ove…

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