# 106: KPIs Small Business Owners Should Track in 2026 for Business Growth

Page: https://stenobird.com/podcast/marketing-without-socials-strategies-beyond-the-algorithm-for-christian-women-entrepreneurs-6747152/106-kpis-small-business-owners-should-track-in-2026-for-business-growth
Text version: https://stenobird.com/podcast/marketing-without-socials-strategies-beyond-the-algorithm-for-christian-women-entrepreneurs-6747152/106-kpis-small-business-owners-should-track-in-2026-for-business-growth.md
Podcast: [Marketing Without Socials | Strategies Beyond The Algorithm For Christian Women Entrepreneurs](https://stenobird.com/podcast/marketing-without-socials-strategies-beyond-the-algorithm-for-christian-women-entrepreneurs-6747152)
Published: 2026-02-12T08:00:00+00:00
Episode link: https://jantouchberry.com/podcast
Audio file: https://episodes.captivate.fm/episode/f7d34d98-eb66-406d-b807-ee16f2c1f542.mp3
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Duration seconds: 1081

## Resource

In 2026, small business owners have access to more data than ever—but not all metrics deserve your attention. In this episode of Her Faith at Work , Jan breaks down the KPIs that actually matter for service providers and coaches, especially if you’re growing a business with a podcast or blog. You’ll learn which metrics drive real growth, which ones are simply vanity metrics, and how to steward your business numbers without letting them steal your peace. This conversation goes beyond dashboards and analytics, starting with alignment—asking the Lord whether the work you’re building honors Him—then moving into the practical KPIs you should review weekly, monthly, and quarterly. If you’ve ever felt overwhelmed by analytics, unsure what numbers truly matter, or caught yourself tying your worth to your stats, this episode will bring clarity, focus, and freedom. What You’ll Learn in This Episode What KPIs actually mean—and how to tell the difference between useful data and noise The most important KPIs for service providers and coaches in 2026 Which podcast and blog metrics predict growth (and which don’t) Why email list growth matters more than followers or downloads Common vanity metrics to stop obsessing over A simple KPI review rhythm you can actually stick to How Jan tracks her KPIs monthly using Enji Why alignment with God should always come before analytics Key Takeaways KPIs are tools—not a measure of your worth If a metric doesn’t change your decisions, it’s not a true KPI Conversion and retention matter more than visibility Owned platforms (like your email list) are critical for sustainable growth Clarity reduces anxiety—fragmented data creates overwhelm Strategy and obedience are meant to work together Resources Mentioned Track your KPIs in one place: Jan uses Enji…

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