# The Secret Behind Marketing Sleep and Disrupting a $585B Health Market ft. Tim Rosa

Page: https://stenobird.com/podcast/marketing-vanguard-228325/the-secret-behind-marketing-sleep-and-disrupting-a-585b-health-market-ft-tim-rosa
Text version: https://stenobird.com/podcast/marketing-vanguard-228325/the-secret-behind-marketing-sleep-and-disrupting-a-585b-health-market-ft-tim-rosa.md
Podcast: [Marketing Vanguard](https://stenobird.com/podcast/marketing-vanguard-228325)
Published: 2026-06-11T11:00:00+00:00
Episode link: https://shows.acast.com/cmo-moves/episodes/585b-health-market-ft-tim-rosa
Audio file: https://sphinx.acast.com/p/open/s/62470776b68b3c0012ad99a8/e/6a2a9227438158000bd3200c/media.mp3
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JSON: https://stenobird.com/v1/public/podcasts/marketing-vanguard-228325/episodes/the-secret-behind-marketing-sleep-and-disrupting-a-585b-health-market-ft-tim-rosa
Duration seconds: 1796

## Resource

CMOs are being dubbed the new "unicorns," but is the journey as magical as it sounds? In this episode of Marketing Vanguard, host Jenny Rooney sits down with Tim Rosa, CEO of Somnee, to explore the rare and valuable career trajectory from Chief Marketing Officer to Chief Executive Officer, and why brand-driven leaders are uniquely positioned to scale transformative companies in the health and wellness space. He shares valuable insights from Somnee’s journey of disrupting a $585B industry.  Tim Rosa is the CEO of Somnee, a clinical-grade sleep technology and neuroscience company, bringing expertise in brand building, go-to-market strategy, and scaling consumer health companies. With a distinguished background spanning agency work, sports marketing, and seven years as CMO at Fitbit, Tim has developed a unique playbook for translating complex science into compelling consumer narratives. His work at Fitbit and now at Somnee has demonstrated that CMOs with operational acumen and cross-functional experience are uniquely positioned to lead companies at the highest level, making this conversation essential for marketing leaders aspiring to executive roles. What You'll Learn: How to leverage CMO experience to accelerate CEO success Why clinical-grade data is non-negotiable in AI-driven health tech The challenger brand playbook for emerging health categories How to build enterprise and B2B revenue streams alongside DTC The counterintuitive marketing strategy of "zigging when others zag" Why self-awareness and surrounding yourself with complementary talent is essential for CMO-to-CEO transitions   Hosted on Acast. See acast.com/privacy for more information.

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