# Why 90% of Your Brain Ignores Ads

Page: https://stenobird.com/podcast/marketing-trends-520490/why-90-of-your-brain-ignores-ads
Text version: https://stenobird.com/podcast/marketing-trends-520490/why-90-of-your-brain-ignores-ads.md
Podcast: [Marketing Trends](https://stenobird.com/podcast/marketing-trends-520490)
Published: 2026-06-17T09:00:00+00:00
Episode link: https://mission.org/marketing-trends/
Audio file: https://afp-671184-injected.calisto.simplecastaudio.com/a6bff67f-694a-45be-a640-0b0fa2e7bae8/episodes/727928e7-9df6-4eb4-9bd9-21017edd1ad1/audio/128/default.mp3?aid=rss_feed&awCollectionId=a6bff67f-694a-45be-a640-0b0fa2e7bae8&awEpisodeId=727928e7-9df6-4eb4-9bd9-21017edd1ad1&feed=ZgJoLxHg
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JSON: https://stenobird.com/v1/public/podcasts/marketing-trends-520490/episodes/why-90-of-your-brain-ignores-ads
Duration seconds: 4849

## Resource

What if everything you're optimizing for in marketing — attention, clicks, engagement — is a proxy for the one thing that actually drives action?

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## Transcript

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