# Scaling Past $20M (Spotlight): When to Move Upmarket

Page: https://stenobird.com/podcast/marketing-trends-520490/scaling-past-20m-spotlight-when-to-move-upmarket
Text version: https://stenobird.com/podcast/marketing-trends-520490/scaling-past-20m-spotlight-when-to-move-upmarket.md
Podcast: [Marketing Trends](https://stenobird.com/podcast/marketing-trends-520490)
Published: 2026-03-04T09:00:00+00:00
Episode link: https://mission.org/marketing-trends/
Audio file: https://afp-671184-injected.calisto.simplecastaudio.com/a6bff67f-694a-45be-a640-0b0fa2e7bae8/episodes/06856971-4ce5-4cf5-99bf-c4b497e9a75b/audio/128/default.mp3?aid=rss_feed&awCollectionId=a6bff67f-694a-45be-a640-0b0fa2e7bae8&awEpisodeId=06856971-4ce5-4cf5-99bf-c4b497e9a75b&feed=ZgJoLxHg
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JSON: https://stenobird.com/v1/public/podcasts/marketing-trends-520490/episodes/scaling-past-20m-spotlight-when-to-move-upmarket
Duration seconds: 897

## Resource

Every startup hits the same ceiling: your founder customers love you, but they won't get you to $200M.

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## Transcript

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