# B2B Teams Are Chasing AI Trends While Underfunding What Actually Matters

Page: https://stenobird.com/podcast/marketing-trends-520490/b2b-teams-are-chasing-ai-trends-while-underfunding-what-actually-matters
Text version: https://stenobird.com/podcast/marketing-trends-520490/b2b-teams-are-chasing-ai-trends-while-underfunding-what-actually-matters.md
Podcast: [Marketing Trends](https://stenobird.com/podcast/marketing-trends-520490)
Published: 2026-03-11T08:00:00+00:00
Episode link: https://mission.org/marketing-trends/
Audio file: https://afp-671184-injected.calisto.simplecastaudio.com/a6bff67f-694a-45be-a640-0b0fa2e7bae8/episodes/d6316cf5-f916-43f2-bd14-56116698c67a/audio/128/default.mp3?aid=rss_feed&awCollectionId=a6bff67f-694a-45be-a640-0b0fa2e7bae8&awEpisodeId=d6316cf5-f916-43f2-bd14-56116698c67a&feed=ZgJoLxHg
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JSON: https://stenobird.com/v1/public/podcasts/marketing-trends-520490/episodes/b2b-teams-are-chasing-ai-trends-while-underfunding-what-actually-matters
Duration seconds: 3650

## Resource

What if the marketing channel getting the least resources is actually shaping your entire brand reputation?

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## Transcript

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