# 59. How to Write an About Page That Builds Instant Trust

Page: https://stenobird.com/podcast/marketing-therapy-7342222/59-how-to-write-an-about-page-that-builds-instant-trust
Text version: https://stenobird.com/podcast/marketing-therapy-7342222/59-how-to-write-an-about-page-that-builds-instant-trust.md
Podcast: [Marketing Therapy](https://stenobird.com/podcast/marketing-therapy-7342222)
Published: 2026-03-10T11:00:00+00:00
Episode link: https://walkerstrategyco.com/podcast
Audio file: https://episodes.captivate.fm/episode/d6ae4b18-1014-45ec-ae0e-4f2cd90a9fb3.mp3
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Duration seconds: 1963

## Resource

Most therapists treat their About page like an afterthought—a quick bio, a headshot, maybe a list of credentials. But here’s the reality: after someone reads your homepage, the About page is often the next place they click . And when they do, they’re not just browsing… they’re deciding whether they trust you enough to reach out. In today’s market—where clients are more discerning than ever—your website has to start building trust immediately. And your About page is one of the most powerful places to do it. In this episode, I walk you through how to rethink this page entirely. Because, despite the name, your About page isn’t actually about you. It’s about helping your ideal client feel seen, understood, and confident that you’re the right therapist to help them. Here’s what you’ll learn in this episode: 1️⃣ Why your About page is often the second most visited page on your website—and what that means for your marketing. 2️⃣ The two explorations you must go through before writing a strong About page: understanding your client and understanding your unique value as a clinician. 3️⃣ The biggest red flags I see on therapist About pages (including resume-style bios and “dating profile” content) and what to do instead. Resources & Links Mentioned: The Walker Strategy Co website: https://walkerstrategyco.com Clear Website, Full Caseload workshop: https://walkerstrategyco.com/cwfc Confident Copy: https://walkerstrategyco.com/cc Done-for-you website copy + design services: https://walkerstrategyco.com/services Connect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: https://walkerstrateg…

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