# 49. How to Put Words to Your Niche: Behind the Scenes of a Coaching Call

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Text version: https://stenobird.com/podcast/marketing-therapy-7342222/49-how-to-put-words-to-your-niche-behind-the-scenes-of-a-coaching-call.md
Podcast: [Marketing Therapy](https://stenobird.com/podcast/marketing-therapy-7342222)
Published: 2026-01-15T11:00:00+00:00
Episode link: https://walkerstrategyco.com/podcast
Audio file: https://episodes.captivate.fm/episode/730caa69-a924-4d1c-a17c-0c64d26d9ead.mp3
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Duration seconds: 4749

## Resource

You know you need a niche. You might even *have* one. But if putting words to what you do still feels hard—or you’re worried your niche isn’t landing the way it should—this episode will feel deeply validating. In this special episode, I’m sharing a live niche coaching session where I coached over ten therapists in real time on how to clarify who they serve, how they help, and what actually sets them apart in a saturated market. You’ll hear the real questions clinicians are asking, the sticking points they’re running into, and the “aha” moments that bring everything into focus. This episode isn’t about finding the perfect niche statement. It’s about understanding how niches work, how to make yours client-centered, and how to talk about your work in a way that feels natural, confident, and easy for others to refer to. Here’s what you’ll learn in this episode: 1️⃣ The four most effective ways to niche—and how to tell which one fits your work best 2️⃣ Why client-friendly language matters more than clinical accuracy in your niche statement 3️⃣ How to talk about your niche differently with clients vs. referral partners 4️⃣ What to do if you “like working with everyone” but still need a clear marketing message Resources & Links Mentioned: Join the Confident Copy waitlist (early access + extra discount): https://walkerstrategyco.com/waitlist Learn more about Confident Copy: https://walkerstrategyco.com/cc The Walker Strategy Co website: https://walkerstrategyco.com Connect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com About Marketing Therapy Marketing Therapy i…

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