# 47. From All Insurance to 80% Full-Fee: Gily's Story

Page: https://stenobird.com/podcast/marketing-therapy-7342222/47-from-all-insurance-to-80-full-fee-gily-s-story
Text version: https://stenobird.com/podcast/marketing-therapy-7342222/47-from-all-insurance-to-80-full-fee-gily-s-story.md
Podcast: [Marketing Therapy](https://stenobird.com/podcast/marketing-therapy-7342222)
Published: 2026-01-08T11:00:00+00:00
Episode link: https://walkerstrategyco.com/podcast
Audio file: https://episodes.captivate.fm/episode/3dd4f7af-900f-46bb-a5a4-f0ff9a392099.mp3
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JSON: https://stenobird.com/v1/public/podcasts/marketing-therapy-7342222/episodes/47-from-all-insurance-to-80-full-fee-gily-s-story
Duration seconds: 1881

## Resource

In this special episode, I’m sitting down with Gily Roselle, a clinician whose private practice journey beautifully illustrates what’s possible when clarity, patience, and values-aligned decisions come together over time. Gily shares how she moved from a fully insurance-based solo practice to an 80% self-pay caseload—while also building a small, intentional group practice serving postpartum women and anxious moms. We talk honestly about niching, evolving your work as your life changes, letting go of panic-driven marketing, and what it actually looks like when your practice starts to feel calm instead of chaotic. Whether you’re early in your practice, considering a pivot, or wondering if private pay is realistic for you, this conversation offers grounded reassurance and real-world insight—no hype, no shortcuts. Here’s what you’ll learn in this episode: 1️⃣ How Gily found (and trusted) a niche that truly fit her—without locking herself into something forever 2️⃣ What changed when her website and messaging finally reflected the clients she wanted to serve 3️⃣ Why clarity, patience, and relationship-based marketing led to a calmer, more sustainable practice Resources & Links Mentioned: Join the Confident Copy waitlist: https://walkerstrategyco.com/waitlist Learn more about Confident Copy: https://walkerstrategyco.com/cc The Walker Strategy Co website: https://walkerstrategyco.com Connect + Subscribe Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice. Explore more marketing support for therapists: The Walker Strategy Co website: walkerstrategyco.com About Marketing Therapy Marketing Therapy is the podcast where therapists learn how to market their private practices without…

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## Transcript

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