# 314 | Using Neuromarketing to Build a Standout Brand with Nicole Powell

Page: https://stenobird.com/podcast/marketing-strategy-academy-with-jen-vazquez-332845/314-using-neuromarketing-to-build-a-standout-brand-with-nicole-powell
Text version: https://stenobird.com/podcast/marketing-strategy-academy-with-jen-vazquez-332845/314-using-neuromarketing-to-build-a-standout-brand-with-nicole-powell.md
Podcast: [Marketing Strategy Academy with Jen Vazquez](https://stenobird.com/podcast/marketing-strategy-academy-with-jen-vazquez-332845)
Published: 2026-02-01T17:00:00+00:00
Episode link: https://jenvazquez.com/neuromarketing-for-service-businesses/
Audio file: https://www.buzzsprout.com/2362079/episodes/18582164-314-using-neuromarketing-to-build-a-standout-brand-with-nicole-powell.mp3
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Duration seconds: 2768

## Resource

Send us Fan Mail Are you accidentally making your brand harder to buy from? In this guest interview, Jen talks with Nicole Powell, founder of Halcon Marketing, about neuromarketing—how the brain processes marketing messages and why most buying decisions happen before people can explain them. You’ll learn what neuromarketing actually is, the “curse of knowledge” mistake that makes messaging confusing, and why some offers need facts + ROI more than emotional storytelling. Nicole also shares pra...

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## Transcript

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