# 543. Resonance Over Reach with Jay Acunzo

Page: https://stenobird.com/podcast/marketing-speak-966517/543-resonance-over-reach-with-jay-acunzo
Text version: https://stenobird.com/podcast/marketing-speak-966517/543-resonance-over-reach-with-jay-acunzo.md
Podcast: [Marketing Speak®](https://stenobird.com/podcast/marketing-speak-966517)
Published: 2026-04-29T12:00:00+00:00
Episode link: https://www.marketingspeak.com/543
Audio file: https://traffic.libsyn.com/secure/marketingspeakpodcast/MS_543_Jay_Audio.mp3?dest-id=324788
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JSON: https://stenobird.com/v1/public/podcasts/marketing-speak-966517/episodes/543-resonance-over-reach-with-jay-acunzo
Duration seconds: 3551

## Resource

Most marketers are obsessed with reach. Jay Acunzo thinks that's the wrong game entirely. In this episode of Marketing Speak, I sat down with Jay Acunzo, keynote speaker, author of Break the Wheel, and host of How Stories Happen, who built a thriving speaking business from scratch, lost it all in five days when the pandemic hit, and came back with a sharper mission: helping experts stop being commodities and start being irreplaceable. Jay shares: Why resonance beats reach every time, and how to build a business where clients come because they want you, not just someone who looks like you The 'That's the thing about' device, a single phrase that turns a good story into one that actually inspires action Align, Agitate, Assert, Invite, the four-part story structure that moves your audience from where they are to where you want them to be Why your competitive edge will never come from a $20/month AI subscription, and what to do instead The two things every great interviewer must master to capture real, specific, powerful stories from guests If you have something genuinely worth saying and want to say it in a way that actually lands, this episode is your blueprint. Listen now!

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## Transcript

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