# 531.  A Case Study On Personal Branding with Greg Merrilees

Page: https://stenobird.com/podcast/marketing-speak-966517/531-a-case-study-on-personal-branding-with-greg-merrilees
Text version: https://stenobird.com/podcast/marketing-speak-966517/531-a-case-study-on-personal-branding-with-greg-merrilees.md
Podcast: [Marketing Speak®](https://stenobird.com/podcast/marketing-speak-966517)
Published: 2025-12-10T13:00:00+00:00
Episode link: https://www.marketingspeak.com/531
Audio file: https://traffic.libsyn.com/secure/marketingspeakpodcast/MS_531_StephanSpencer.com_Case_Study.mp3?dest-id=324788
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JSON: https://stenobird.com/v1/public/podcasts/marketing-speak-966517/episodes/531-a-case-study-on-personal-branding-with-greg-merrilees
Duration seconds: 3660

## Resource

Your company brand can be sold. Your personal brand can't. That's why I've been investing in StephanSpencer.com alongside my agency for decades—and it's paying dividends in the age of AI. In this week's Marketing Speak episode, my longtime collaborator Greg Merrilees of Studio1 Design walks through the complete evolution of my personal brand website—from a simple WordPress blog in 2004 to a comprehensive authority platform that attracts 9-figure clients. Greg reveals why your About page needs storytelling instead of just credentials, how to structure case studies that convert rather than just collect testimonials, the bridging page strategy for managing multiple brand properties, why every page needs one clear and relevant call-to-action, and how to customize social proof for maximum impact on each specific page. If you're being found online but not getting the caliber of clients you deserve, your personal brand website is likely the bottleneck. This episode is a masterclass in fixing that. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/531 .

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## Transcript

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