# 530. AI and SEO: This Is What You Need to Know! with Mark Williams-Cook

Page: https://stenobird.com/podcast/marketing-speak-966517/530-ai-and-seo-this-is-what-you-need-to-know-with-mark-williams-cook
Text version: https://stenobird.com/podcast/marketing-speak-966517/530-ai-and-seo-this-is-what-you-need-to-know-with-mark-williams-cook.md
Podcast: [Marketing Speak®](https://stenobird.com/podcast/marketing-speak-966517)
Published: 2025-12-03T13:00:00+00:00
Episode link: https://marketingspeak.com/530
Audio file: https://traffic.libsyn.com/secure/marketingspeakpodcast/MS_530_Mark_Williams-Cook.mp3?dest-id=324788
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Duration seconds: 3524

## Resource

🚨 The AI hype cycle is colliding with reality—and most companies are quietly taking their "revolutionary" AI workflows offline. Mark Williams-Cook, founder of AlsoAsked and Director at Candour, just revealed what's really happening behind closed doors. In our latest Marketing Speak episode, Mark shares why: ✅ Multi-site brand presence beats keyword rankings ✅ Understanding base models matters more than tracking 2000 prompts ✅ Technical SEO is more critical than ever (not less) ✅ Browser wars are back—and they're about AI agents After 22 years in SEO—from agency director to affiliate marketer to SaaS founder—Mark has an unusually clear view of where we're actually heading. What's your experience with AI workflows? Working as promised or quietly shelved? The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/530 .

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## Transcript

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