# 524. Stop Setting 5 Year Goals with Todd Herman

Page: https://stenobird.com/podcast/marketing-speak-966517/524-stop-setting-5-year-goals-with-todd-herman
Text version: https://stenobird.com/podcast/marketing-speak-966517/524-stop-setting-5-year-goals-with-todd-herman.md
Podcast: [Marketing Speak®](https://stenobird.com/podcast/marketing-speak-966517)
Published: 2025-10-22T12:00:00+00:00
Episode link: https://www.marketingspeak.com/524
Audio file: https://traffic.libsyn.com/secure/marketingspeakpodcast/MS_524_Todd_Herman.mp3?dest-id=324788
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JSON: https://stenobird.com/v1/public/podcasts/marketing-speak-966517/episodes/524-stop-setting-5-year-goals-with-todd-herman
Duration seconds: 3401

## Resource

Most entrepreneurs have their calendars backwards—and it's costing them everything. Todd Herman has spent 21 years in high-performance athletics, working with Olympic athletes and billionaire entrepreneurs. His controversial insight is that most entrepreneurs are committing the cardinal sin of business: mistaking activity for achievement. Todd's philosophy is brutally simple: One goal. 90 days. Complete focus. No more half-built bridges. No more "90% finished" projects that generate zero revenue. No more productive procrastination disguised as "strategic planning." Here's what hit home for me: → Your calendar reveals whether you're getting results → Most "goals" are actually just projects—and the distinction matters enormously → Theme days (Marketing Mondays, Financial Fridays) create momentum through batching → Meetings without all decision-makers present are just expensive gossip sessions If you're ready to graduate from anecdotal success stories to science-backed systems, this episode is essential listening. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/524 .

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## Transcript

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