# 522. Turn Podcast Episodes into Clients with Stephan Spencer

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Text version: https://stenobird.com/podcast/marketing-speak-966517/522-turn-podcast-episodes-into-clients-with-stephan-spencer.md
Podcast: [Marketing Speak®](https://stenobird.com/podcast/marketing-speak-966517)
Published: 2025-10-08T12:00:00+00:00
Episode link: https://www.marketingspeak.com/522
Audio file: https://traffic.libsyn.com/secure/marketingspeakpodcast/MS_522_SEO_for_Podcasters.mp3?dest-id=324788
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JSON: https://stenobird.com/v1/public/podcasts/marketing-speak-966517/episodes/522-turn-podcast-episodes-into-clients-with-stephan-spencer
Duration seconds: 3731

## Resource

🚨Podcasters: If you're ignoring YouTube, you're flushing growth down the algorithmic toilet. In this episode of Marketing Speak, I break down why YouTube is non-negotiable—even if your download numbers are laughably low. 🎯 Inside the episode: • The lazy podcaster's guide to turning transcripts into SEO machines • How to clone your content with the "Evil Twin" strategy • Why your client interviews should be stealth case studies • The 3 SEO pillars every podcaster must master (yes, even you) 700 downloads? 70,000? Doesn't matter. If you're podcasting without a strategy, you're podcasting blind. ▶️ Listen now. Your podcast deserves better than page 9 of Google. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/522 .

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## Transcript

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