# 521. From Hobby to Empire: A Case Study with Greg Merrilees

Page: https://stenobird.com/podcast/marketing-speak-966517/521-from-hobby-to-empire-a-case-study-with-greg-merrilees
Text version: https://stenobird.com/podcast/marketing-speak-966517/521-from-hobby-to-empire-a-case-study-with-greg-merrilees.md
Podcast: [Marketing Speak®](https://stenobird.com/podcast/marketing-speak-966517)
Published: 2025-10-01T12:00:00+00:00
Episode link: https://www.marketingspeak.com/521
Audio file: https://traffic.libsyn.com/secure/marketingspeakpodcast/MS_521_What_Is_My_IP_Address_Case_Study.mp3?dest-id=324788
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JSON: https://stenobird.com/v1/public/podcasts/marketing-speak-966517/episodes/521-from-hobby-to-empire-a-case-study-with-greg-merrilees
Duration seconds: 5060

## Resource

While everyone's panicking about AI killing website traffic, one client scaled from 2M to 13M monthly visits. In the latest episode of Marketing Speak, design expert Greg Merrilees reveals how WhatIsMyIPAddress.com achieved explosive growth by building authority—not just pretty websites. Learn the exact architecture that beats AI Overviews and Google's traffic death spiral. This episode is a blueprint for future-proofing your brand. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/521 .

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## Transcript

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