# The BEST Social Media to Market On Right Now (It's Not Even Close) Page: https://stenobird.com/podcast/marketing-school-digital-marketing-and-online-marketing-tips-3891700/the-best-social-media-to-market-on-right-now-it-s-not-even-close Text version: https://stenobird.com/podcast/marketing-school-digital-marketing-and-online-marketing-tips-3891700/the-best-social-media-to-market-on-right-now-it-s-not-even-close.md Podcast: [Marketing School - Digital Marketing and Online Marketing Tips](https://stenobird.com/podcast/marketing-school-digital-marketing-and-online-marketing-tips-3891700) Published: 2026-04-09T11:48:00+00:00 Episode link: https://traffic.megaphone.fm/ESHO4704408750.mp3?updated=1776097986 Audio file: https://traffic.megaphone.fm/ESHO4704408750.mp3?updated=1776097986 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/marketing-school-digital-marketing-and-online-marketing-tips-3891700/episodes/the-best-social-media-to-market-on-right-now-it-s-not-even-close Duration seconds: 1286 ## Resource Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire Most marketers still default to Meta and Google first, but that may no longer be the smartest place to start. In this episode, Eric and Neil break down the underpriced channels getting overlooked right now, why GitHub and GEO are becoming serious growth opportunities, and how AI is changing what separates average marketers from the ones who keep winning. They also get into why execution speed is becoming the real edge, why not everyone in your company needs to become an AI expert, and the five skills marketers will need by 2027 if they want to stay relevant. Key Takeaways: ◾Some of the best paid marketing opportunities right now are on smaller social platforms like Snap, Pinterest, and X. ◾GitHub is becoming more than a developer platform and may turn into a real marketing channel. ◾GEO traffic is converting significantly better than many traditional channels. ◾AI is helping teams execute faster, but it is not automatically turning weak talent into top talent. ◾The marketers who adapt fastest will have the biggest advantage over the next few years. Chapters: 00:00 The most underpriced marketing channels right now 00:43 Why GitHub is becoming a marketing channel 01:34 Why GEO is converting better than email and paid ads 02:51 How AI is changing A players and B players 07:01 Why most teams won’t become transformative with AI 15:26 The 5 skills marketers need by 2027 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Hosted by Eric Siu and Neil Patel, recognized by Forbes as a Top 10 Markete… ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/marketing-school-digital-marketing-and-online-marketing-tips-3891700/episodes/the-best-social-media-to-market-on-right-now-it-s-not-even-close/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/marketing-school-digital-marketing-and-online-marketing-tips-3891700/the-best-social-media-to-market-on-right-now-it-s-not-even-close.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.