# The Best Marketing Is Free. Almost Nobody Does It.

Page: https://stenobird.com/podcast/marketing-school-digital-marketing-and-online-marketing-tips-3891700/the-best-marketing-is-free-almost-nobody-does-it
Text version: https://stenobird.com/podcast/marketing-school-digital-marketing-and-online-marketing-tips-3891700/the-best-marketing-is-free-almost-nobody-does-it.md
Podcast: [Marketing School - Digital Marketing and Online Marketing Tips](https://stenobird.com/podcast/marketing-school-digital-marketing-and-online-marketing-tips-3891700)
Published: 2026-09-02T13:00:00+00:00
Episode link: https://traffic.megaphone.fm/ESHO4196604656.mp3
Audio file: https://traffic.megaphone.fm/ESHO4196604656.mp3
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JSON: https://stenobird.com/v1/public/podcasts/marketing-school-digital-marketing-and-online-marketing-tips-3891700/episodes/the-best-marketing-is-free-almost-nobody-does-it
Duration seconds: 1450

## Resource

Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/Want to recruit great marketers? Find them here: https://marketingschool.io/hire Eric brings the DHH question — outspend or outteach? — and the hosts take sides on the cheapest marketing that almost nobody has the patience to do. Then it gets personal: why Bezos Expeditions invested in Basecamp, whether pressure makes winners, the hairy reality of agency M&A (data rooms, earn-outs, and numbers that never survive diligence), a tale of two agency contractors, and why revenue beats views every single time. A candid operator's episode on teaching, buying, and building agencies. Key takeaways◾Outteaching compounds — it's the free marketing nobody commits to◾In agency M&A, the seller's numbers never survive the data room◾Optimize for revenue, not reach Chapters00:00 Outspend vs outteach: the DHH question01:12 Bezos and Basecamp02:21 Pressure makes winners05:48 The agency M&A trap09:55 Managing mistakes properly12:09 A tale of two agencies18:33 Revenue over views

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