# Michael Ingui - Ingui Architecture Page: https://stenobird.com/podcast/marketing-passivhaus-7111512/michael-ingui-ingui-architecture Text version: https://stenobird.com/podcast/marketing-passivhaus-7111512/michael-ingui-ingui-architecture.md Podcast: [Marketing Passivhaus](https://stenobird.com/podcast/marketing-passivhaus-7111512) Published: 2026-07-20T08:00:00+00:00 Episode link: https://share.transistor.fm/s/94fe3b71 Audio file: https://media.transistor.fm/94fe3b71/933d07b6.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/marketing-passivhaus-7111512/episodes/michael-ingui-ingui-architecture Duration seconds: 2249 ## Resource Michael Ingui is an artist and architect, as well as the president and a partner at Ingui Architecture, and a co-founder of both the Passive House Accelerator and Source 2050. Michael started the Accelerator because he saw how important it was to have a place to share ideas within the industry and community. He started Source 2050 to help increase the availability of high-performance building supplies. In this episode, we talk about the next big hurdle that Passive House needs to get over (hint: it's marketing :), the critical importance of product availability if you don't want your contractor to use something other than what you specified, and the 3 things that will either let us scale Passive House the way we truly need to, or not. Connect with Michael, Ingui Architecture, Passive House Accelerator, and Source 2050: Michael on LinkedIn => https://www.linkedin.com/in/michaelingui/ Michael on Instagram => https://www.instagram.com/michael_ingui/ Ingui Architecture on LinkedIn => https://www.linkedin.com/company/inguiarchitecture/ Ingui Architecture on Instagram => https://www.instagram.com/inguiarchitecture/ Ingui Architecture website => https://www.inguiarchitecture.com/ Passive House Accelerator on LinkedIn => https://www.linkedin.com/company/passivehouseaccelerator/ Passive House Accelerator on Bluesky => https://bsky.app/profile/phaccelerator.bsky.social Passive House Accelerator on Instagram => https://www.instagram.com/passivehouseaccelerator/ Passive House Accelerator website => https://passivehouseaccelerator.com/ Source 2050 on LinkedIn => https://www.linkedin.com/company/source-2050/ Source 2050 on Instagram => https://www.instagram.com/source2050/ Source 2050 website => https://source2050.com/ ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/marketing-passivhaus-7111512/episodes/michael-ingui-ingui-architecture/transcription-requests` — Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/marketing-passivhaus-7111512/michael-ingui-ingui-architecture.md` — Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.