# Adam White - Intelligent Membranes

Page: https://stenobird.com/podcast/marketing-passivhaus-7111512/adam-white-intelligent-membranes
Text version: https://stenobird.com/podcast/marketing-passivhaus-7111512/adam-white-intelligent-membranes.md
Podcast: [Marketing Passivhaus](https://stenobird.com/podcast/marketing-passivhaus-7111512)
Published: 2026-04-20T08:00:00+00:00
Episode link: https://share.transistor.fm/s/6176e756
Audio file: https://media.transistor.fm/6176e756/bfe8f040.mp3
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JSON: https://stenobird.com/v1/public/podcasts/marketing-passivhaus-7111512/episodes/adam-white-intelligent-membranes
Duration seconds: 2060

## Resource

Adam White is the CEO and Founder of Intelligent Membranes, makers of the popular, passive house-certified Passive Purple, a liquid-applied airtight and vapour control membrane. Adam puts the product's birth down to his innate stubbornness, coupled with his willingness to say yes to things and then go figure out how to make them true. In this episode, we discuss Adam's unconventional journey from carpenter to self-described marketing company owner (and craft beer co-owner), the glory of having your own passive house bar, when it comes to sitting down with someone and talking through passive house, and the importance of certifying and verifying results — especially with retrofits. Connect with Adam and Intelligent Membranes: Adam on LinkedIn => https://www.linkedin.com/in/adam-white-cphc-b911a876/ Adam on Instagram => https://www.instagram.com/passivhausme/ Intelligent Membranes on LinkedIn => https://www.linkedin.com/company/intelligent-membranes/ Intelligent Membranes on Instagram => https://www.instagram.com/intelligent_membranes/ Intelligent Membranes website => https://intelligentmembranes.com

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## Transcript

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