# Your Step-By-Step Growth Framework With Bryan Cano (True Classic)

Page: https://stenobird.com/podcast/marketing-operators-6861665/your-step-by-step-growth-framework-with-bryan-cano-true-classic
Text version: https://stenobird.com/podcast/marketing-operators-6861665/your-step-by-step-growth-framework-with-bryan-cano-true-classic.md
Podcast: [Marketing Operators](https://stenobird.com/podcast/marketing-operators-6861665)
Published: 2026-04-10T13:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/marketing-operators/episodes/Your-Step-By-Step-Growth-Framework-With-Bryan-Cano-True-Classic-e3hmckv
Audio file: https://anchor.fm/s/f23bffe0/podcast/play/118222943/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-3-10%2F421761657-44100-2-13554a6d56334.mp3
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JSON: https://stenobird.com/v1/public/podcasts/marketing-operators-6861665/episodes/your-step-by-step-growth-framework-with-bryan-cano-true-classic
Duration seconds: 4726

## Resource

This episode is brought to you by AppLovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits here: https://www.9operators.com/paid-growth Or, skip the waitlist and launch your AppLovin ads today with our Operators-exclusive link: https://axon.ai/en/9operators “Growth can actually kill a business that’s not prepared for it.” Bryan Cano (fmr. Head of Marketing, True Classic) joins Connor MacDonald (CMO, Ridge) and Connor Rolain (Head of Growth, HexClad) for a conversation that spans the full arc of his career. Bryan breaks down the stair-stepping method for scaling without blowing up operations, what it looks like to rebuild a marketing org ahead of Black Friday, and how True Classic became one of the earliest brands to scale AppLovin to $100K per day in spend. Still an advisor to True Classic, Bryan also shares what he’s building next — an AI-first brand consolidator with a founding team he describes as an executive AI stack + a first product just weeks away.

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## Transcript

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