# The Meta Playbook That Took True Sea Moss Beyond Nine Figures

Page: https://stenobird.com/podcast/marketing-operators-6861665/the-meta-playbook-that-took-true-sea-moss-beyond-nine-figures
Text version: https://stenobird.com/podcast/marketing-operators-6861665/the-meta-playbook-that-took-true-sea-moss-beyond-nine-figures.md
Podcast: [Marketing Operators](https://stenobird.com/podcast/marketing-operators-6861665)
Published: 2026-05-26T13:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/marketing-operators/episodes/The-Meta-Playbook-That-Took-True-Sea-Moss-Beyond-Nine-Figures-e3jsrvq
Audio file: https://anchor.fm/s/f23bffe0/podcast/play/120532410/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-25%2F424876447-44100-2-6862420218148.mp3
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JSON: https://stenobird.com/v1/public/podcasts/marketing-operators-6861665/episodes/the-meta-playbook-that-took-true-sea-moss-beyond-nine-figures
Duration seconds: 3977

## Resource

“You don’t have to be first to be the best.” What does it take to scale a brand from $20M to $140M in just 12 months? Luka Kvatchrelishvili (CMO, True Sea Moss) joins hosts Connor Rolain (Head of Growth, HexClad) and Connor MacDonald (CMO, Ridge) to break down how he took a bootstrapped, product-led superfood brand … and scaled it into a nine-figure DTC powerhouse. Luka shares his path from practicing law in Georgia to drop shipping foosball tables to leading a 33-person marketing team. The conversation digs into how Luka diagnosed and fixed True Sea Moss’ data infrastructure before touching a single ad, and how a surge in creative volume gave way to a more methodical, outcome-driven testing system. He also gets into the halo effect between Meta spend, Amazon, and retail performance; the power of the LTV-to-CAC cohort report; and how True Sea Moss went from Telegram groups and Trello boards to a marketing-led operation scaling toward half a billion. Powered By Motion Creative Benchmarks 2026 https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcast Saras Analytics https://bit.ly/9OP-Ytdesc Haus https://www.haus.io/operators Richpanel https://9ops.co/richpanel Aftersell https://9ops.co/4i3bb5 Operators Newsletter https://9operators.com/

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