# Most Underrated Growth Tactic in Ecommerce Right Now With Andrew Faris

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Text version: https://stenobird.com/podcast/marketing-operators-6861665/most-underrated-growth-tactic-in-ecommerce-right-now-with-andrew-faris.md
Podcast: [Marketing Operators](https://stenobird.com/podcast/marketing-operators-6861665)
Published: 2026-05-07T13:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/marketing-operators/episodes/Most-Underrated-Growth-Tactic-in-Ecommerce-Right-Now-With-Andrew-Faris-e3j0jel
Audio file: https://anchor.fm/s/f23bffe0/podcast/play/119606165/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-6%2F423638725-44100-2-5037fc50faa85.mp3
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Duration seconds: 4765

## Resource

Drawing on over a decade of experience on the brand, HoldCo, and agency sides of DTC, Andrew Faris (Founder, AJF Growth) joins Connor MacDonald (CMO, Ridge) and Cody Plofker (CEO, Jones Road Beauty) to discuss what it takes to build and scale an ecommerce brand across every stage of growth. The conversation covers what advice from larger operators can get wrong for smaller brands and why AOV may be the most underrated metric in subscription businesses. They explore how to think about the atomic units of an offer, the real trade-offs between in-house and agency media buying, and why the message is the most underrated growth tactic in ecommerce today. This episode is brought to you by AppLovin. Get access to the Operators channel expansion playbook, online masterclass, and up to $5k in ad credits here: https://www.9operators.com/paid-growth Or, skip the waitlist and launch your Axon by AppLovin ads today with our Operators-exclusive link: https://axon.ai/en/9operators

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## Transcript

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