# Meta’s Manus AI Enters the Chat: Is Media Buying “Dead”?

Page: https://stenobird.com/podcast/marketing-operators-6861665/meta-s-manus-ai-enters-the-chat-is-media-buying-dead
Text version: https://stenobird.com/podcast/marketing-operators-6861665/meta-s-manus-ai-enters-the-chat-is-media-buying-dead.md
Podcast: [Marketing Operators](https://stenobird.com/podcast/marketing-operators-6861665)
Published: 2026-03-10T12:15:39+00:00
Episode link: https://podcasters.spotify.com/pod/show/marketing-operators/episodes/Metas-Manus-AI-Enters-the-Chat-Is-Media-Buying-Dead-e3g6q2h
Audio file: https://anchor.fm/s/f23bffe0/podcast/play/116663825/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-10%2F419662501-44100-2-9536597e868c5.mp3
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JSON: https://stenobird.com/v1/public/podcasts/marketing-operators-6861665/episodes/meta-s-manus-ai-enters-the-chat-is-media-buying-dead
Duration seconds: 4262

## Resource

Is media buying dead or just evolving? Cody Plofker, Connor MacDonald, and Connor Rolain unpack Meta’s integration of Manus AI into Ads Manager and explore what it signals for the future of paid growth. The hosts discuss whether AI-driven automation is making traditional media buying obsolete and what this shift could mean for ecommerce teams navigating an increasingly agent-led landscape. The squad also covers how they’re already applying AI inside their brands, from campaign execution to CRO workflows + internal tooling — evolving growth roles, cross-channel decision-making, and how teams are rethinking structure in response to more capable AI systems. Powered By Motion Creative Strategy Bootcamp https://motionapp.com/2026-creative-strategy-bootcamp-paid?utm_source=marketing-operators-podcast&utm_medium=sponsor&utm_campaign=marketing-operators&utm_content=creative-strategy-bootcamp-2026 Richpanel https://9ops.co/richpanel Aftersell https://9ops.co/4i3bb5 Rivo https://www.rivo.io/operators Prescient AI https://www.prescientai.com/operators Operators Newsletter https://9operators.com/

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## Transcript

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