# How to Get New Reach on Meta: Tactics & Data for Ecommerce Marketing

Page: https://stenobird.com/podcast/marketing-operators-6861665/how-to-get-new-reach-on-meta-tactics-data-for-ecommerce-marketing
Text version: https://stenobird.com/podcast/marketing-operators-6861665/how-to-get-new-reach-on-meta-tactics-data-for-ecommerce-marketing.md
Podcast: [Marketing Operators](https://stenobird.com/podcast/marketing-operators-6861665)
Published: 2026-05-12T13:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/marketing-operators/episodes/How-to-Get-New-Reach-on-Meta-Tactics--Data-for-Ecommerce-Marketing-e3j7hnp
Audio file: https://anchor.fm/s/f23bffe0/podcast/play/119833785/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-15%2F424221602-44100-2-79137cd09e585.mp3
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Duration seconds: 3946

## Resource

Are you measuring new reach on Meta the right way or just guessing? Connor MacDonald (CMO, Ridge), Cody Plofker (CEO, Jones Road Beauty), and Connor Rolain (Head of Growth, HexClad) dig into the tactics + measurement frameworks driving their paid media strategies right now. The conversation spans Meta’s incremental attribution rollout and what the data shows. They cover signal engineering with conditional pixels, the case for non-purchase optimized campaigns on YouTube, and why building a deliberate testing roadmap matters more than chasing every new ad tech feature. Plus, behind the scenes on Jones Road’s biggest creator partnership came together. Powered By Motion Creative Benchmarks 2026 https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcast Richpanel https://9ops.co/richpanel Aftersell https://9ops.co/4i3bb5 Haus https://www.haus.io/operators Operators Newsletter https://9operators.com/

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## Transcript

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