# DTC Content Creation Process That Wins on Paid Social

Page: https://stenobird.com/podcast/marketing-operators-6861665/dtc-content-creation-process-that-wins-on-paid-social
Text version: https://stenobird.com/podcast/marketing-operators-6861665/dtc-content-creation-process-that-wins-on-paid-social.md
Podcast: [Marketing Operators](https://stenobird.com/podcast/marketing-operators-6861665)
Published: 2026-06-16T13:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/marketing-operators/episodes/DTC-Content-Creation-Process-That-Wins-on-Paid-Social-e3krabg
Audio file: https://anchor.fm/s/f23bffe0/podcast/play/121530160/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-15%2F426209920-44100-2-74392fc84e29f.mp3
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JSON: https://stenobird.com/v1/public/podcasts/marketing-operators-6861665/episodes/dtc-content-creation-process-that-wins-on-paid-social
Duration seconds: 3435

## Resource

“The digital deliverables have outpaced production company knowledge.” How do you build a repeatable content creation process without hiring a full agency? Connor MacDonald (CMO, Ridge), Cody Plofker (CEO, Jones Road Beauty), and Connor Rolain (Head of Growth, HexClad) break down how they approach content production across every budget level; ranging from $50k brand shoot days to $100 iPhone clips that outperform everything else in the ad account. The episode covers the full content production stack: multi-team shoot briefing, on-set creative strategy, and the in-house studio advantage. The trio also gets into clipping, AI-generated UGC, and whether dead internet theory is already shaping how products go viral. Powered By Motion Creative Benchmarks 2026 https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcast Haus https://www.haus.io/operators Richpanel https://9ops.co/richpanel Aftersell https://9ops.co/aftersell-mops Operators Newsletter https://9operators.com/

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## Transcript

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