# John Nardone placed the first paid internet ad in 1994. Now he's calling BS on Jeff Green of #ttd

Page: https://stenobird.com/podcast/marketing-media-adtech-6725129/john-nardone-placed-the-first-paid-internet-ad-in-1994-now-he-s-calling-bs-on-jeff-green-of-ttd
Text version: https://stenobird.com/podcast/marketing-media-adtech-6725129/john-nardone-placed-the-first-paid-internet-ad-in-1994-now-he-s-calling-bs-on-jeff-green-of-ttd.md
Podcast: [Marketing, Media & Adtech](https://stenobird.com/podcast/marketing-media-adtech-6725129)
Published: 2026-06-01T08:30:00+00:00
Episode link: https://adotat.captivate.fm
Audio file: https://episodes.captivate.fm/episode/32e87171-bc35-4110-a58b-5f76a327d6d2.mp3
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Duration seconds: 2491

## Resource

Season 9 of the ADOTAT Show kicks off with a guest who actually has the standing to tell The Trade Desk to sit down. John Nardone, founding IAB member, the man behind the first internet banner ad on Wired in 1994, sold X Plus One to Rocket Fuel for $230 million, sold Flashtalking for half a billion, and is now CEO of JWX. After Jeff Green characterized SSPs and resellers as obfuscators dressed up as defenders of the open web, Nardone wrote him a public letter. The line that ricocheted through adland: "please don't insult us with false virtue." In this episode, he says it to our face, and a lot more. What we get into:

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## Transcript

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