# He Thinks Your CTV CPMs Are Too Low (And He Has Receipts) | Jordan Greene | ADOTAT Show Adtech Page: https://stenobird.com/podcast/marketing-media-adtech-6725129/he-thinks-your-ctv-cpms-are-too-low-and-he-has-receipts-jordan-greene-adotat-show-adtech Text version: https://stenobird.com/podcast/marketing-media-adtech-6725129/he-thinks-your-ctv-cpms-are-too-low-and-he-has-receipts-jordan-greene-adotat-show-adtech.md Podcast: [Marketing, Media & Adtech](https://stenobird.com/podcast/marketing-media-adtech-6725129) Published: 2026-03-09T09:00:00+00:00 Episode link: https://adotat.captivate.fm Audio file: https://episodes.captivate.fm/episode/4bc38646-21cf-4482-830b-5bed84f28ad0.mp3 Processing state: not_requested JSON: https://stenobird.com/v1/public/podcasts/marketing-media-adtech-6725129/episodes/he-thinks-your-ctv-cpms-are-too-low-and-he-has-receipts-jordan-greene-adotat-show-adtech Duration seconds: 2542 ## Resource He Thinks Your CTV CPMs Are Too Low (And He Has Receipts) | Jordan Greene | ADOTAT Show Jordan Greene has spent 25 years collecting unpopular opinions about digital advertising and occasionally being proven right about all of them. As co-founder and Chief Media Officer of Alpha Precision Media -- the only NMSDC-certified minority-owned Amazon ecosystem partner in the country -- he has watched mobile advertising grow from carrier-based WAP pages into a $200 billion industry, and he is now making the same bet on connected television that most of the industry is still too nervous to make out loud. His position: CTV CPMs are too low. Not all of them. But enough of them that the entire upfront conversation is happening around the wrong number. He will explain exactly why, with the kind of specificity that makes media buyers deeply uncomfortable. We also get into: šŸŽ® The Twitch experiment that may have been the most expensive production ever put on the platform, what it proved about branded content, and why the chat told them everything they needed to know before the campaign data did šŸ€ Undeniable -- the women's basketball show produced by Cynthia Cooper, Asia Wilson, and Cameron Brink, and why Jordan thinks female sports is the most undervalued media bet in advertising right now šŸ“Š The Plural acquisition -- the data company built on Census Bureau methodology that Jordan claims delivers 30 to 60 percent stronger demographic targeting than standard segments šŸ’° The streaming wars endgame -- Amazon has $72 billion in cash. Paramount has $3 billion. Jordan has thoughts. šŸŽÆ Why your CMO keeps asking for Disney Plus even after they told you they wanted audience-first buying, and what that says about the gap between what brands say and what their agencies actually do Plus: Pat Riley, Gā€¦ ## Actions - request_transcript: `POST https://stenobird.com/v1/public/podcasts/marketing-media-adtech-6725129/episodes/he-thinks-your-ctv-cpms-are-too-low-and-he-has-receipts-jordan-greene-adotat-show-adtech/transcription-requests` ā€” Idempotently request low-priority transcript generation for this episode. - read_markdown: `GET https://stenobird.com/podcast/marketing-media-adtech-6725129/he-thinks-your-ctv-cpms-are-too-low-and-he-has-receipts-jordan-greene-adotat-show-adtech.md` ā€” Read the agent-friendly Markdown representation of this episode resource. A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed. ## Transcript Full transcripts are not published on public pages unless there is a clear rights basis.