# The K-Wave. A Billion Dollar Industry.

Page: https://stenobird.com/podcast/marketing-global-edition-7032758/the-k-wave-a-billion-dollar-industry
Text version: https://stenobird.com/podcast/marketing-global-edition-7032758/the-k-wave-a-billion-dollar-industry.md
Podcast: [Marketing: Global Edition](https://stenobird.com/podcast/marketing-global-edition-7032758)
Published: 2026-03-27T14:27:08+00:00
Episode link: https://share.transistor.fm/s/c9cd23cf
Audio file: https://media.transistor.fm/c9cd23cf/b0115a54.mp3
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JSON: https://stenobird.com/v1/public/podcasts/marketing-global-edition-7032758/episodes/the-k-wave-a-billion-dollar-industry
Duration seconds: 1459

## Resource

This last week saw K-Pop Demon Hunters win two Oscars and tens of thousands turn out in Seoul to welcome back the group BTS. The K-Wave, as the love all things Korean is called, is a multi-billion dollar commercial and cultural phenomenon including music, film, TV shows and even beauty and fashion. But it did not come about by accident. It was a strategic plan emanating from something called the Jurassic Park moment. Tune in to hear Jasmine and Piers talk through the tidal wave, how it came about and what other countries could learn from it.

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## Transcript

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