# From Space to Social: How Brands Turn Audiences into Creators

Page: https://stenobird.com/podcast/marketing-global-edition-7032758/from-space-to-social-how-brands-turn-audiences-into-creators
Text version: https://stenobird.com/podcast/marketing-global-edition-7032758/from-space-to-social-how-brands-turn-audiences-into-creators.md
Podcast: [Marketing: Global Edition](https://stenobird.com/podcast/marketing-global-edition-7032758)
Published: 2026-04-11T13:23:42+00:00
Episode link: https://share.transistor.fm/s/070acf7a
Audio file: https://media.transistor.fm/070acf7a/c828eaea.mp3
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JSON: https://stenobird.com/v1/public/podcasts/marketing-global-edition-7032758/episodes/from-space-to-social-how-brands-turn-audiences-into-creators
Duration seconds: 1120

## Resource

This week NASA has shared photos Shot on iPhone 17 Pro Max during Artemis II’s mission to the moon, thereby adding new and extraordinary content to iPhone’s “Shot On iPhone” campaign. In this episode Jasmine talks about ad campaigns that are based on user generated content or UGC. Campaigns like Apple’s “Shot on iPhone”. Jasmine talks about other examples and what makes for a successful user-generated campaign.

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## Transcript

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