# African Unicorns & Why They Need Better Branding

Page: https://stenobird.com/podcast/marketing-global-edition-7032758/african-unicorns-why-they-need-better-branding
Text version: https://stenobird.com/podcast/marketing-global-edition-7032758/african-unicorns-why-they-need-better-branding.md
Podcast: [Marketing: Global Edition](https://stenobird.com/podcast/marketing-global-edition-7032758)
Published: 2025-09-23T16:25:01+00:00
Episode link: https://share.transistor.fm/s/e788f78e
Audio file: https://media.transistor.fm/e788f78e/020f2311.mp3
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JSON: https://stenobird.com/v1/public/podcasts/marketing-global-edition-7032758/episodes/african-unicorns-why-they-need-better-branding
Duration seconds: 1841

## Resource

There are 9 unicorns in Africa and 8 of them are in fintech. The fintech explosion across the continent represents a wholesale shift in how money moves, how small businesses get capital, how consumers pay, borrow and save. And it is also one of the continent’s most dynamic branding laboratories — because these companies aren’t just selling apps, they’re trying to build trust, reliability and scale in markets where half the adult population has historically been unbanked. In this episode Jasmine and Piers debate the question of whether African fintechs are creating a new kind of African brand or just getting away with sub-par branding because of the technologically-driven gold rush? Behind the $3 billion Flutterwaves and $1.7 billion Wave brands are stories about logos, colours, agents, kiosks, even penguins.

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## Transcript

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