# What it actually takes to build a team that lasts - with Mick Rigby, founder & CEO at Yodel Mobile

Page: https://stenobird.com/podcast/marketing-careers-uncovered-6472278/what-it-actually-takes-to-build-a-team-that-lasts-with-mick-rigby-founder-ceo-at-yodel-mobile
Text version: https://stenobird.com/podcast/marketing-careers-uncovered-6472278/what-it-actually-takes-to-build-a-team-that-lasts-with-mick-rigby-founder-ceo-at-yodel-mobile.md
Podcast: [Marketing Careers Uncovered](https://stenobird.com/podcast/marketing-careers-uncovered-6472278)
Published: 2025-11-18T06:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/dave-heywood4/episodes/What-it-actually-takes-to-build-a-team-that-lasts---with-Mick-Rigby--founder--CEO-at-Yodel-Mobile-e3c7lbp
Audio file: https://anchor.fm/s/10cb6cb5c/podcast/play/112497465/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-11-16%2F414491101-44100-2-b5628f495171a.mp3
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JSON: https://stenobird.com/v1/public/podcasts/marketing-careers-uncovered-6472278/episodes/what-it-actually-takes-to-build-a-team-that-lasts-with-mick-rigby-founder-ceo-at-yodel-mobile
Duration seconds: 1347

## Resource

What does it actually take to build a high-performing team - that stands up for years to come? In this episode ,I’m joined by Mick Rigby, founder and CEO of Yodel Mobile, to talk about what it really takes to build and keep a team together over the long term. Mick has grown people from interns into leaders, retained a senior team for close to a decade, and adapted his leadership style through start-up life, scaling, and acquisition - without losing the culture that made it work in the first place. We talk about: why loyalty is built slowly, not incentivised how leaders need to change as organisations grow the role empathy plays in high-performing teams how neurodivergent thinking shapes better leadership what skills will still matter as AI reshapes marketing

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## Transcript

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