# What AI’s really doing to marketers - from starting out to senior strategy, with Em Brown and Sam Birkett

Page: https://stenobird.com/podcast/marketing-careers-uncovered-6472278/what-ai-s-really-doing-to-marketers-from-starting-out-to-senior-strategy-with-em-brown-and-sam-birkett
Text version: https://stenobird.com/podcast/marketing-careers-uncovered-6472278/what-ai-s-really-doing-to-marketers-from-starting-out-to-senior-strategy-with-em-brown-and-sam-birkett.md
Podcast: [Marketing Careers Uncovered](https://stenobird.com/podcast/marketing-careers-uncovered-6472278)
Published: 2025-04-15T05:00:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/dave-heywood4/episodes/What-AIs-really-doing-to-marketers---from-starting-out-to-senior-strategy--with-Em-Brown-and-Sam-Birkett-e3c7lca
Audio file: https://anchor.fm/s/10cb6cb5c/podcast/play/112497482/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-11-11%2F414211953-44100-1-0ac37b2da74fbb9e.mp3
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/marketing-careers-uncovered-6472278/episodes/what-ai-s-really-doing-to-marketers-from-starting-out-to-senior-strategy-with-em-brown-and-sam-birkett
Duration seconds: 2624

## Resource

After reading HubSpot’s 2025 trends report, I found myself wondering: is AI really reshaping marketing careers, or are we just getting swept along by another hype cycle? In this episode, I’m joined by Em Brown, a junior exec navigating AI expectations before she’s had time to build her craft, and Sam Birkett, a seasoned strategist who’s lived through more than one marketing hype cycle. Together, we get into: what AI means for skill-building, judgement, and career progression whether prompt-writing is replacing creative thinking how trend reports are shaping perception (and not always helpfully) and why knowing what  good  looks like still matters more than ever One for anyone trying to progress in their career without losing their instinct to algorithms. Hosted on Acast. See acast.com/privacy for more information.

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/marketing-careers-uncovered-6472278/episodes/what-ai-s-really-doing-to-marketers-from-starting-out-to-senior-strategy-with-em-brown-and-sam-birkett/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/marketing-careers-uncovered-6472278/what-ai-s-really-doing-to-marketers-from-starting-out-to-senior-strategy-with-em-brown-and-sam-birkett.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.