# Better tools, worse decisions? - with László Aszalós, Founder and Web Performance Consultant at Pixel & Prompt

Page: https://stenobird.com/podcast/marketing-careers-uncovered-6472278/better-tools-worse-decisions-with-l-szl-aszal-s-founder-and-web-performance-consultant-at-pixel-prompt
Text version: https://stenobird.com/podcast/marketing-careers-uncovered-6472278/better-tools-worse-decisions-with-l-szl-aszal-s-founder-and-web-performance-consultant-at-pixel-prompt.md
Podcast: [Marketing Careers Uncovered](https://stenobird.com/podcast/marketing-careers-uncovered-6472278)
Published: 2026-04-21T06:27:21+00:00
Episode link: https://podcasters.spotify.com/pod/show/dave-heywood4/episodes/Better-tools--worse-decisions----with-Lszl-Aszals--Founder-and-Web-Performance-Consultant-at-Pixel--Prompt-e3i7f20
Audio file: https://anchor.fm/s/10cb6cb5c/podcast/play/118782464/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-3-21%2F422504651-44100-2-1c20cb1ecb7db.mp3
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Duration seconds: 1285

## Resource

We’ve never had more tools to help us make decisions. And yet, decision-making doesn’t feel any better. We're joined by László Aszalós, a website optimisation specialist with two decades of experience, to discuss how frameworks, templates, and AI are shaping the way decisions get made inside marketing teams, and what happens when tools start doing more of the thinking than the people using them. We explore: Why teams are still driven towards vanity metrics How frameworks can easily become constraints Why even senior leaders get pulled into 'confident but wrong' AI outputs The growing risk of decision-making without real understanding underneath the tools Why education and context matter more than ever in a tool-heavy world Are your tools improving your thinking, or replacing it? Subscribe for the Extended Cut – Where we go further into how AI systems mislead depending on context, why localisation breaks most assumptions, and what businesses keep getting wrong when scaling approaches across markets.

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## Transcript

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