# Becoming strategic and holding your nerve - with Bethan Vincent, Founder at Open Velocity

Page: https://stenobird.com/podcast/marketing-careers-uncovered-6472278/becoming-strategic-and-holding-your-nerve-with-bethan-vincent-founder-at-open-velocity
Text version: https://stenobird.com/podcast/marketing-careers-uncovered-6472278/becoming-strategic-and-holding-your-nerve-with-bethan-vincent-founder-at-open-velocity.md
Podcast: [Marketing Careers Uncovered](https://stenobird.com/podcast/marketing-careers-uncovered-6472278)
Published: 2026-01-13T06:02:00+00:00
Episode link: https://podcasters.spotify.com/pod/show/dave-heywood4/episodes/Becoming-strategic-and-holding-your-nerve---with-Bethan-Vincent--Founder-at-Open-Velocity-e3c8irh
Audio file: https://anchor.fm/s/10cb6cb5c/podcast/play/112527665/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-0-7%2F415651992-44100-2-3bff0bc34997d.mp3
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Duration seconds: 1200

## Resource

What does it actually mean to become more strategic as a marketer? And how do you hold your nerve when the numbers dip and everyone wants a quick fix? We discuss why so many capable marketers get stuck in the operator role, how commercial context changes how your work is judged, and what to do when performance wobbles without throwing the strategy in the bin. We cover: why activity is often mistaken for strategy how marketers build strategic credibility over time what KPI dips are really telling you how to slow the room down when pressure ramps up the difference between fixing tactics and fixing the real problem Subscribe to get the Extended Cut, where we go deeper on how Bethan built her strategic viewpoint, how marketers develop commercial judgement over time, and how to navigate KPI wobbles without losing credibility or binning the strategy.

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## Transcript

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