# What The “Staples Baddie” Teaches Us About Corporate Creators

Page: https://stenobird.com/podcast/marketing-brew-weekly-7473344/what-the-staples-baddie-teaches-us-about-corporate-creators
Text version: https://stenobird.com/podcast/marketing-brew-weekly-7473344/what-the-staples-baddie-teaches-us-about-corporate-creators.md
Podcast: [Marketing Brew Weekly](https://stenobird.com/podcast/marketing-brew-weekly-7473344)
Published: 2026-03-25T10:00:00+00:00
Episode link: https://tracking.swap.fm/track/bHsDpvy53mYwJpnc1UL5/traffic.megaphone.fm/MOBI7805888351.mp3?updated=1774383079
Audio file: https://tracking.swap.fm/track/bHsDpvy53mYwJpnc1UL5/traffic.megaphone.fm/MOBI7805888351.mp3?updated=1774383079
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/marketing-brew-weekly-7473344/episodes/what-the-staples-baddie-teaches-us-about-corporate-creators
Duration seconds: 1825

## Resource

Welcome to Marketing Brew Weekly! This week, we’re diving into the trend of corporate employees becoming brand ambassadors, with a spotlight on the “Staples Baddie”. Should more companies be relying on their employees to create their own content, or should they have more control over the process? The Staples Baddie shares tips on what to post, how it’s lead to greater in-store foot traffic, and what makes the content authentic. 00:00: Intro 02:42: Who is Staples Baddie 04:00: Brands not on board with employee ambassadors 04:52: Why this works for Staples 08:39: An increase in foot traffic for stores 09:52: People want IRL experiences 11:42: Other brands using this trend 14:00: Proof of reality social trend 15:00: Why brands won’t try this 21:20: Employees have to be happy at their job for it to work This episode is presented by Disney Campaign Manager. For more information: https://www.disneycampaignmanager.com/ Read more from the Staples Baddie: https://www.marketingbrew.com/stories/2026/03/16/staples-baddie-interview-marketing-lessons Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/m…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/marketing-brew-weekly-7473344/episodes/what-the-staples-baddie-teaches-us-about-corporate-creators/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/marketing-brew-weekly-7473344/what-the-staples-baddie-teaches-us-about-corporate-creators.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.