# What Marketers Are Talking About After SXSW 2026

Page: https://stenobird.com/podcast/marketing-brew-weekly-7473344/what-marketers-are-talking-about-after-sxsw-2026
Text version: https://stenobird.com/podcast/marketing-brew-weekly-7473344/what-marketers-are-talking-about-after-sxsw-2026.md
Podcast: [Marketing Brew Weekly](https://stenobird.com/podcast/marketing-brew-weekly-7473344)
Published: 2026-03-18T10:00:00+00:00
Episode link: https://tracking.swap.fm/track/bHsDpvy53mYwJpnc1UL5/traffic.megaphone.fm/MOBI7816029132.mp3?updated=1773776660
Audio file: https://tracking.swap.fm/track/bHsDpvy53mYwJpnc1UL5/traffic.megaphone.fm/MOBI7816029132.mp3?updated=1773776660
Processing state: not_requested
JSON: https://stenobird.com/v1/public/podcasts/marketing-brew-weekly-7473344/episodes/what-marketers-are-talking-about-after-sxsw-2026
Duration seconds: 1934

## Resource

Welcome to Marketing Brew Weekly! This week, Jennimai is fresh from her trip to SXSW in Austin, TX and reports back on the biggest convos she had (and overheard) at panels, activations, and throughout the event. From creators to AI, and even a mix of both, we’re discussing the major themes marketers were discussing on the ground, and where we can expect to see them in action next. 00:00: Intro 00:35: Overall themes of SXSW this year 03:00: Convergence at the conference 04:30: Bringing creators into legacy spaces 10:45: Activations geared towards creators 14:54: The state of experiential at SXSW 2026 16:22: AI conversations at the festival 20:47: Agentic AI in shopping and consumer world 24:39: NBCU AI agent product This episode is presented by Disney Campaign Manager. For more information: https://www.disneycampaignmanager.com/ Join us this May for the Marketing Brew Social & Creator Marketing event, covering what’s driving real ROI in the creator economy right now. If you’re in NYC, we’d love to meet you in-person. Tickets and info here: https://www.marketingbrew.com/events/the-next-phase-of-social-and-creator-marketing?utm_campaign=mkb_me_022526&utm_content=show_notes&utm_medium=podcast&utm_source=mkb For more upcoming Marketing Brew events: https://www.marketingbrew.com/events Subscribe to the Marketing Brew newsletter: https://www.marketingbrew.com/ Watch Marketing Brew Weekly on YouTube: https://www.youtube.com/@MarketingBrew Follow Marketing Brew Instagram: https://www.instagram.com/marketingbrew/ LinkedIn: https://www.linkedin.com/showcase/marketing-brew/ Have a question for us? Send us an email or voice note to mkbw@morningbrew.com Learn more about your ad choices. Visit megaphone.fm/adchoices Marketing Brew Weekly gives marketing professionals insi…

## Actions

- request_transcript: `POST https://stenobird.com/v1/public/podcasts/marketing-brew-weekly-7473344/episodes/what-marketers-are-talking-about-after-sxsw-2026/transcription-requests` — Idempotently request low-priority transcript generation for this episode.
- read_markdown: `GET https://stenobird.com/podcast/marketing-brew-weekly-7473344/what-marketers-are-talking-about-after-sxsw-2026.md` — Read the agent-friendly Markdown representation of this episode resource.

A page view does not enqueue transcription. Agents should invoke `request_transcript` explicitly when they need this episode processed.

## Transcript

Full transcripts are not published on public pages unless there is a clear rights basis.